Hockey Critic

23 September

NHL's new marketing campaign under fire from feminist group

The NHL was hoping to hype its return with a snazzy marketing campaign but its television ads have raised the ire of Martha Burk, chairwoman of the National Council of Women's Organizations. The ad, which was unveiled in New York on Wednesday night, opens with the following quote from Sun Tzu's bookThe Art of War; "A clever warrior is one who not only wins but excels at winning with ease". It then shows a hockey player being dressed in his equipment by his female partner and ends with him walking to the ice as a young fan is shown cheering before the ads ends with the tagline: "My NHL." Martha Burk as been quoted as saying that the ad was offensive. She said, "The woman is dressed provocatively and when she asks the player if he's ready, it's a double-entendre in my view. She's in the ad as a groomer, a sex object." [Read More!]
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12 September

Infighting takes over NHLPA

The NHLPA has gone through a traumatic summer. It signed a CBA that included both a salary cap and linkage (both concepts that it heavily opposed before), saw its boss Bob Goodenow resign/fired and the start of what could be considered questioning of the leadership. But now it seems that the gloves are off as a group of players wants an investigation into the process followed to get rid of Goodenow and hire Saskin. The union's bylaws stipulate that they should have hired a search committee to recommend replacements for outgoing boss Bob Goodenow. The absense of a democratic election process could put the NHLPA into chaos. [Read More!]
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05 September

Ted Saskin signs $10 million contract as NHLPA chief

Bob Goodenow led the NHLPA through the 1990s and was well paid for his successful efforts to increase player salaries. His second in command Ted Saskin, was appointed hier apparent by Goodenow and has now been confrimed as head of the players union. His appointment was made official last week during a vote of the NHL team player reps and he has signed a whopping 5 year, $10 million contract. Though his final confirmation passed 29-6, there seems to be much internal strife as many members of the union are not too pleased with the nomination process. Bob Goodenow had earned an annual salary of about $2.5-million which is what Saskin was offerred, but the new head wanted a 24% rollback on his salary, the same pay cut the players agreed to take under the league's new collective bargaining agreement. [Read More!]
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